KAWS - NEW FICTION Exhibit
Quick
Description
Explore
KAWS
in
this
digital
recreation
of
The
Serpentine
North
gallery
for
the
first
ever
art
exhibit
in
Fortnite.
Brand
Epic Games & KAWS
Launch
January 2022
Map Codes
9441-7852-6686
Type
Branded Game
About The Project
As the first ever official recreation of a real-world art gallery in Fortnite, Epic Games reached out to Beyond Creative to develop a Creative Hub experience to go with their partnership with KAWS. Along with the designer of KAWS himself, Brian Donnelly, Beyond recreated the Serpentine North Gallery in Fortnite. Donnelly’s art was imported into the game for players to view in the gallery. Surrounding the gallery is an astonishing garden with large KAWS statues placed throughout. Epic released 4 new KAWS skins to go along with this activation.
Game Content
Branding
Serpentine North Gallery
BeyondCreative recreated the Serpentine North Gallery in London and reimagined its surroundings to fit Fortnite Creative.
KAWS Sculptures Import
For this experience, Epic Games imported KAWS sculptures into the environment and placed them in the same spots where they would appear in the real exhibit.
Other Case Studies
