Beyond Creative Case Study | Timberland In Fortnite

BRANDED INTEGRATIONS

Timberland Parkour Trails

Jump Reach

Timberland Parkour Trails

Quick

Description

Welcome

to

the

Timberland

Parkour

Trails-

Overcome

harsh

terrains,

discover

one-of-a-kind

Metaboots,

and

get

the

samples

back

to

the

lab!

Brand

Timberland

Timberland

Launch

June 2022

Map Codes

4313-0063-0736

Type

Branded Game

About The Project

Born from CONSTRUCT: 10061, this collaboration paired some of the best footwear designers from around the world with a team of digital innovators for a workshop that took place entirely in the metaverse. This collective produced a custom-designed Fortnite island comprised of forest, mountain, and desert biomes and four Timberland Metaboots that each take inspiration from the outdoors.

Enter the biomes. Discover the meta-boots. Join the Timberland Parkour Trails Fortnite experience.

Background

Game Content

Timberland Design Lab Overview

Timberland Design Lab Overview

Timberland Forest Metaboot

Timberland Forest Metaboot

Timberland Design Session

Timberland Design Session

Timberland Design Lab

Timberland Design Lab

Arctic Metaboot

Arctic Metaboot

Branding

Timberland Innovation Lab

Timberland Innovation Lab

We designed the Timberland Design Lab in Fortnite Creative and based both its design and material on the brand itself.

Timberland Design Lab

Timberland Metaboots

Timberland Metaboots

The 4x Metaboots included one super realistic iconic Yellowboot along with an arctic, desert and forest Metaboot.

Arctic Metaboot

Forest Metaboot

Desert Metaboot

Yellowboot

Timberland Design Session 2

Sessions with Shoe Designers

Together with talented shoe designers, BeyondCreative designed 4x unique Metaboots inspired by different biomes.

Timberland Design Session 1

Timberland Design Session 3

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