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About The Project
A thrilling map from Armani Code Parfum. In a backwards world, can you complete speedruns and unravel mysteries to rewrite the code?
BeyondCreative was also in charge of producing 1x Key Art Render.
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Game Content
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Branding
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Armani Code Bottle
We recreated Armani Code Bottles and placed them as easter eggs throughout the course. A larger one was also created and put in the end of the experience.
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Reverse Effect
BeyondCreative utilized the available technology to the fullest as we made it seem like the entire map was moving in reverse. Anything from being inside of a backwards moving train, to seeing cars and leaves moving past you in reverse.
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Custom Code
When players were on the journey to complete 3x speedruns, they were also on a journey to find the code. Along with this, Beyond designed a secret code that was essential to unlock the final bottle. Parts of the code was located in 3 distinct environments.
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Other Case Studies